Not only do they print “PLEASE DO NOT DISCARD” on the envelope…a dead giveaway that the only reasonable thing to do with it is discard it immediately…they try to make the solicitation look like it contains a check.
And they try to make it look like a government check at that.
I suppose they must get SOME business from these things, otherwise they wouldn’t waste the money creating and mailing them. But I can’t imagine who even opens them.
I sure don’t. This one had no indication whatsoever on the outside identifying its source. It went directly into the shredder without being opened and I don’t even know who it was from or what they were advertising…and don’t really care.
Here’s the thing: when I want or need a home equity loan, a mortgage refinance, a credit card, home improvements or a car loan, I’ll do some research, shop around, find the best price/rates I can and purchase when I’m ready from a reputable bank or finance company.
How many people actually get one of these things and think “gee, I didn’t realize how badly I really need another mortgage…the company that sent out this deceptive advertisement disguised to look like a check is surely a reputable, trustworthy business, I’ll give them a call…”