See, words mean things, and in this case it’s hard to tell what they’re trying to get at. They make semi-automatic versions of fully automatic firearms; I don’t understand why they feel the need to twist the wording so that it is unclear.
I sent them an e-mail this morning:
MasterPiece Arms Marketing,
A press release ostensibly published on your behalf recently came to my attention:
MasterPiece Arms, manufacturers of the MPA MAC Line of semi-auto submachine pistols and carbines, is pleased to announce the new MPAR 556 Rifle, which will be unveiled at the 2013 SHOT Show in Las Vegas, Nevada and made available for purchase in the first quarter of 2013.
Whether this press release originated with someone in your company, or was created on your behalf by an advertising agency, it is representative of you and is, therefore, your responsibility.
As you well know, the battle for the rights of Americans to keep and bear arms is far from over and the forces arrayed against those rights have used, can use and will use any ammunition (pardon the pun) they can find to demonize and de-legitimize gun ownership in the eyes of the uninitiated public in pursuit of damaging and infringing upon those rights.
Again, as I’m sure you well know, a major tool in the anti-gun toolbox is to demonize commonly used firearms as “military weapons” “assault weapons” and “machine guns”, based upon their widely known tactic of conflating fully automatic weapons with the semi-automatic firearms commonly available to the general public.
This tactic was even committed to print by no less than the executive director and founder of the Violence Policy Center, the most extreme anti-gun organization in the country, in a book he published in the ’80s when he wrote:
“The weapons’ menacing looks, coupled with the public’s confusion over fully automatic machine guns versus semi-automatic assault weapons – anything that looks like a machine gun is assumed to be a machine gun — can only increase the public support for restrictions on these weapons.”
The above presser, by inappropriately conflating the conflicting terms “semi-auto” and “submachine” does nothing but add to the confusion and provide further cover for the forces that would like nothing more than to ban every firearm in the US, starting with those that they can confuse the public into believing are automatic weapons.
As the blogger who publicly pointed this out commented: “Words mean things”.
In echo of the medical profession, a major principle of our presumed allies in the fight to maintain and restore the gun rights of Americans should be “First, do no harm”.
I submit that clumsily worded press releases like the one published on your behalf do harm to our cause and I would ask that, in the future, you put more forethought and care into the wording used to describe your products to the public.
US Navy Marksmanship Team Member
NRA Life Member
NRA Certified Rifle, Pistol and Shotgun Instructor
4H Certified Shotgun Instructor
ps: The original blog post that brought this to my attention can be found here:
I’ll let you know if they reply
Curtis, received you email this morning regarding the wording on our press release.
I appreciate you taking the time to send this. Well thought out.
Although my views about the reality of any pending restrictions on gun rights may differ than yours, I do agree that it “is” a possibility and anything that we can do within our industry to eliminate any subtleties that may add fuel to the fire generated by the left wing extremists is the proper course of action.
I will review and tweak our future press releases to soften the wording.
706-783-5091 Mfg Facility
866-803-0000 X100 Sales Facility
I’m satisfied. No excuses, no rationalizations, just an assurance that they’ll take the concerns into consideration.
That’s how it should be done.
Good on ’em.