Remington’s Done

Put a fork in ’em:

Najavo Nation intends to stop the production of AR-15s but instead focus on the manufacture of hunting rifles. The new owners will also concentrate on defense contracts and equipment supply for law enforcement and the military. The company will also start the development and manufacture of smart guns.

I seriously doubt they’ll be able to produce enough 700’s and 870 expresses to keep them afloat. If they think they can stop making the most popular style of rifle in America and waste their R&D on “smart guns” that will never sell (especially not to the law enforcement or defense communities), while simultaneously overcoming the financial difficulties that have led Remington to dire straights twice already, they’re going to be very disappointed. It never ceases to amaze me how many people seem to think that gun manufacturers can just stop making the guns that people want to buy and somehow still stay viable.

The only thing the Navajo nation brings to the table is that they’ll be immune from nuisance lawsuits (that gunmakers are already supposed to be immune from, but judges keep pretending that law doesn’t mean what it means). Oh…and I’d bet the factory in NY will be gone, so there’s that.

But their kinder, gentler approach to gun manufacture is inevitably going to run Remington even further into the ground. I wonder how many times a company has to declare bankruptcy before investors decide it just isn’t salvageable any more?

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