Black Rifle Coffee Kerfluffle

I’m sure everyone’s heard by now about the Interview that Black Rifle Coffee’s CEO gave with the New York Times.

“I hate racist, Proud-Boyish people. Like, I’ll pay them to leave my customer base. I would gladly chop all of those people out of my f**king customer database and pay them to get the f**k out.”

Well, the attempted damage control has begun:

Hafer quickly debunked the notion that he made derogatory remarks about BRCC’s customers or conservatives and then proceeded to explain how the New York Times deliberately twisted his words and took them out of context. According to Hafer, his conversation with the NYT Magazine reporter was in the context of racism and anti-Semitism in America in light of Hafer being the target of an organized attack last year because of “my last name and my heritage.”

“We were purely discussing that,” Hafer says, and he was not conflating those groups with conservatives.

Note what’s not in Hafer’s lame attempt at damage control: It’s missing the words “I didn’t say that”. Basically, his excuse is: “Yes, I called the Proud Boys racist, threw Kyle Rittenhouse under the bus, and implied that everyone who supports them is repugnant and I don’t want them as a customer, but I didn’t mean it in a bad way”.

Sorry, not cutting it for me. If he said those things, I don’t care what the context was, he threw most of his target customer demographic under the bus.

He doesn’t want me as a customer? Fine with me. Plenty of other coffee companies out there to give my money to.


1 thought on “Black Rifle Coffee Kerfluffle

  1. My first tip off on them was when the mug I bought had “made in china” stamped on the bottom. Really guys? I have also heard thru the grapevine about their less than stellar attitudes about flyover rubes like me. Eh, I am willing to give most anyone the benefit of the doubt, but I don’t much care for the smell coming off them. Besides, their coffee is mediocre at best. For an old salt like myself, they’re a hard pass now. Just my two cents.

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